Promoting your event, charitable or otherwise really pins it’s success on timing.

Case in point: Don’t sign on with a display company for your event promotion if they’re going to post your flyer after your event date. This counts both for launching the poster/flyer post-event-date, as well as displaying it post-event-date.

For the Tap Project, displaying their poster after their event at least gets them the promotion of their domain name (potential doners online), however, by pushing an event date in the past (see the second photo) you give people the impression that your request for donations has closed, thus reducing your opportunities.

I’ve read discussions on style before (many, many times in fact). I’ve also had my fair share of arguments over style and grammar - a far stretch for someone with such weak skills (perhaps it’s time to dig out my Watch Your Language again). Today I started reading a NY Times post by Philip B. Corbett, called “Talk to the Newsroom.” It appears to be a series of articles, with this one focusing on style, language, and grammar as it applies to the NY Times.

I can’t tell you how impressed and satisfied I am with reading this article. Sure, it might be a bit dry for most of you (I had one friend go glassy-eyed on me once he got to the singular verb issue). For me, however, this article is like catnip to a kitten. I eat it up. I want to roll in the article in hopes that the quality and points of argument would rub off on me, improving my own language skills.

I highly recommend a read. While you’re at it, head back over to Roger Black’s Web site and enjoy reading for the rest of the day.