Some plans fail

Promoting your event, charitable or otherwise really pins it’s success on timing.

Case in point: Don’t sign on with a display company for your event promotion if they’re going to post your flyer after your event date. This counts both for launching the poster/flyer post-event-date, as well as displaying it post-event-date.

For the Tap Project, displaying their poster after their event at least gets them the promotion of their domain name (potential doners online), however, by pushing an event date in the past (see the second photo) you give people the impression that your request for donations has closed, thus reducing your opportunities.