Many Seattleites now know the “Seattle Streetcar” by another name, the South Lake Union Trolly, and Kapow coffee knows just how to capitalize on that.
I spoke with Jerry Johnson at Kapow, who told me he was informed by city employees that
“they expect 100,000 or more riders simply because of the t-shirt campaign.”
That expectation could undersell the weight of the t-shirts and Web site, as tourists and journalists have blogged and reported on the name Worldwide.
I’m looking to mark my calendar for the inagural rides and will be sure my wife and I are in attendance, wearing our S.L.U.T t-shirts proudly.
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